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CEOs / Founders / Marketing Leads:
You’re spending a lot on marketing.
Can you clearly explain what’s actually leading to sales?
You've got plenty of marketing happening. I help you figure out what's working, what's getting in the way, and what deserves attention next.
SORAYA GODDARD
work with me
I love getting into the weeds of marketing. Messaging, campaigns, customer behavior, conversion, branding, the numbers. All of it.
But I also know that every marketing recommendation has a cost. Someone has to approve the budget, direct the team, and live with the results. And a better-looking marketing report isn't enough.
I've spent my career on both sides of that conversation, including 23 years as an Army officer and years in marketing and business leadership.
So when we work together, you're getting more than marketing expertise. You're getting someone who understands the leadership decisions behind it, sees the bigger picture, and isn't afraid to ask whether we're solving the right problem.
I'm Soraya. I love marketing. But I care even more about whether it actually grows your business.
Hey hey.
You don't need another marketing idea.
You need to know which ones are worth doing.
Sometimes the problem isn't how much marketing you're doing. It's how clearly you're communicating what you sell.
A practical workbook to help you examine your brand, offer, and message—so potential buyers can better understand why it matters.
the Brand Workbook
01
For personal brands, experts, and service providers who need clarity on their strategy, their brand messaging, or anything else.
Personal Brand Clarity Session
02
You've got lots of marketing happening. But what's actually driving results?
I help founders figure out what's working, what's getting in the way, and where to focus next—so their money and people go toward what matters most.
Growth Consulting and Advisory
03
How I Can Help
I help founders and CEOs make sense of what's actually happening across their marketing and growth efforts, so they can make better decisions about what deserves attention.
I also offer practical tools and focused sessions for people working on their own positioning, brands, and messaging.
get the workbook
book your spot now
explore CONSULTING
The marketing problem isn't always where you think it is.
You think you need more leads.
But what happens to the leads you're already paying to generate? Let's make sure you're not wasting the opportunities you already have.
Book a diagnostic call
You think you need another hire.
But is the team short on people, or is it short on clear priorities? Let's figure that out before adding another salary.
You think the agency is the problem.
Maybe. But before replacing anyone, let's understand what's actually happening and whether the agency is responsible for it.
You think you need a new marketing plan.
Maybe what you really need is to connect your business goals to what marketing should accomplish—so the team knows what deserves attention.
GET THE WORKBOOK
If people aren't responding to what you're selling, more content or another marketing tactic may not be the answer.
Sometimes the problem is how you're explaining the value.
This workbook helps you take a closer look at your brand and message—so you can better understand what may be confusing buyers before you spend more time promoting it.
The"Why Nobody's Buying"
Brand Workbook
WORKING ON YOUR OWN BRAND OR OFFER?
You’re spending a lot on marketing.
