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I find what is BROKEN in your brand, offer, marketing, or business strategy, then help you fix the right thing first.
SORAYA GODDARD
work with me
After 23+ years leading military organizations under pressure, I got very good at diagnosing what is not working, fast. Now I use that same skill to help businesses and personal brands clarify their position, sharpen their offers, and make better growth decisions.
Sometimes that means fixing a brand that is not converting.
Sometimes it means cleaning up a confusing offer.
Sometimes it means stepping into the business as a strategic advisor and identifying the problem clearly.
Then we can get to work and get your business what it needs.
I’m Soraya Goddard- a Senior Growth Advisor, Fractional CMO, brand strategist, and retired Army Colonel.
Hey hey.
You're too close to your own business
to see the issues clearly.
That is normal, and also really annoying.
For personal brands who want to diagnose why their brand is not getting attention, trust, or sales.
the Brand Workbook
01
For personal brands, experts, and service providers who want me to review their brand, offer, and online presence, then tell them exactly what needs to change.
Brand Rx: 1:1 Session
02
For founder-led businesses that need a strategic outside eye on their positioning, marketing, offers, customer experience, or growth decisions.
Growth Consulting
03
How I Can Help
I help founder-led businesses and personal brands diagnose what’s blocking growth, confusing buyers, or weakening the way they sell.
That may be your positioning, offer, messaging, marketing, customer experience, or something else.
We find what's not working, then fix the right thing first.
get the workbook
book your spot now
CONSULTING
The Problem Is Usually Not Where You Think It Is
More leads don’t fix a broken growth system.
Before buying more traffic, understand what happens to the demand you already paid to create.
Book a diagnostic call
Before buying more traffic, understand what happens to the demand you already create.
Attribution, sales follow-up, ownership, operations, and offer problems can all masquerade as bad marketing.
A dashboard is not clarity.
Proven strategies that will take you from where you are to where you want to be, fast.
Strategy should tell you what to stop doing.
If your growth plan only adds initiatives, you need some senior level experience to priortize efforts.
GET THE WORKBOOK
For the woman who has been posting, tweaking, and trying to figure out why nothing is converting. This will give you a clear idea - in about an hour - of what to focus on, so you don't waste your valuable time.
The"Why Nobody's Buying"
Brand Workbook
building a personal brand? Start here:
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